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What is an Affiliate Manager?

An affiliate manager is a person responsible for managing the relationship between a brand and its affiliates. In short, they are the ones who make sure the right people are promoting your products and services and that they’re doing it according to the agreed guidelines. Affiliate managers oversee a wide range of activities, including finding new affiliates, negotiating contracts, monitoring performance, and resolving disputes. They may also have additional responsibilities, such as market research and making sure affiliates are following the rules set out by the brand. The most important thing to understand about affiliate managers is that, unlike salespeople, they are not incentivized to make you sign a deal. Instead, their role is to make sure you get the best possible deal for your business. That’s why it’s important to hire the right affiliate manager: they’re the only people who are truly looking out for your best interests.

The role of an affiliate manager has become increasingly important in digital marketing – and not just because it sounds cool. As the advertising industry becomes increasingly fragmented, brands are relying more on collaboration to ensure their messages reach their target audiences. An affiliate manager is essentially a liaison between two parties with different interests. They help manage the relationships between the brand and its affiliates by creating policies, monitoring performance, analyzing data, and resolving issues where necessary.

​​Key Responsibilities of an Affiliate Manager

Make sure you’re hiring someone with the right experience for your needs. Here are the key responsibilities of an affiliate manager:

  • Negotiate the best rates for you
  • Find the best affiliate partners
  • Create and enforce relevant policies to protect your business
  • Collect and analyze data to optimize the campaign
  • Resolve disputes between affiliates and your business
  • Implement changes to increase your profitability.
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