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What is a Sweepstake?

​​A sweepstake is a marketing strategy that involves giving away prizes in order to drive response from potential customers. It’s a way for businesses to generate buzz around their brand, product, or service, as well as an excellent way for businesses to get prospective customers’ contact information so they can continue to market to them in the future. Sweepstakes are also a great way for businesses to market their products without requiring consumers to spend any money upfront. 

A sweepstake may involve some kind of skill testing, but usually, it’s fairly simple and just involves registering the participant’s name, email address, and, at times, telephone number. Once you register with the business hosting the sweepstakes, you are entered into the contest and given further instructions on how you can increase your chances of winning.

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