Click fraud

What is Click Fraud?

Click fraud is the practice of falsifying clicks on ads to get paid for them without having users take action. The idea behind click fraud is simple: businesses are paying for a service, and they want people to take action on those ads, not just have the page load once or twice and forget about it. That’s why it’s so important that Google and other search engines crack down on this type of advertising fraud and make sure that companies only get paid when real humans who are interested in their product take action.