CPC

What is CPC?

CPC, or Cost per click, is the amount you pay each time someone clicks on your advertisement. It’s a bid that you set for your advertising campaign, usually measured in cents. A high cost per click rate might seem like an expensive proposition, but it can be worth it if the keyword or phrase has high search demand and a low competition level. CPC also informs you of how much you’re willing to spend to get users to see your ads, which helps you stay within budget