Impression

What is an impression?

Impressions are the number of times a specific piece of content appears before a target audience. Impressions help marketers understand how frequently an audience sees or is exposed to a company, brand, product, or service. Impressions are one way to measure this exposure. Impressions are also known as frequency measures because they indicate how often users view something. Impressions allow marketers to understand if their content is being seen and how often it is seen by different audiences.  The more impressions you have of your brand, website, or blog post, the more likely people are to see it again in search results and on social media channels such