Tracking platform

What is a Tracking Platform?

A tracking platform is a specialized software for tracking your affiliate links. With a tracking platform, you’ll be able to see how many people click on your affiliate links, where they are coming from, and how many sales you make. An affiliate marketing tracking platform is a software tool that lets you register advertisers, affiliates, and offers, generate affiliate links and view your performance data.

The main advantages of using a tracking platform are:

Better tracking accuracy: The best tracking platforms feature a wide variety of tracking methods and integrations. You can use these features to increase the accuracy of your tracking.

Extend your tracking coverage: Not all affiliate networks provide their affiliates with an API. Tracking platforms, however, do have APIs. As a result, they can provide you with tracking on networks that don’t offer a direct API connection.