What we do
IREV makes affiliate management easy. With us, affiliates monetize traffic at least 30% higher.

What are Affiliate Commissions?

Affiliate commissions are not regular wages that you get paid with every paycheck but rather a bonus that gets paid to you when you meet these targets. To be more precise, an affiliate commission is a percentage that affiliates earn when they drive traffic or sales to advertisers’ products. Altogether at the end of the month, all commissions amount to a publisher’s salary. The average affiliate commission rate varies greatly depending on an affiliate vertical and a product type, but it is common for the commissions to vary between 5 and 30%.

You can set up your affiliate program with different types of commissions, but the bottom line is whether you pay for predetermined actions or you share a part of the derived revenue. To that end, affiliate commissions can be primarily divided into CPA, or cost per action, and RevShave (Revenue Share). 

​​CPA Commission

If you google what CPA stands for, you will always find two transcriptions: Cost-Per-Action and Cost-Per-Acquisition. Both of them are actively used in affiliate marketing. However, the baseline is Cost-Per-Action. Under the CPA scheme, affiliates agree to a fixed amount or percentage of an action defined in the affiliate program guidelines of a particular advertiser. 

RevShare Commissions

In comparison to CPA, the RevShare commission model implies sharing a percentage of the revenue brought by the paying visitors. The difference in the percentages paid under the CPA scheme is that in RevShare this payment doesn’t have a one-time nature. Under RevShare, affiliates can get a percentage from the buyers they brought during their entire lifetime.

Related posts
mixed icons
5 Feb, 2024

6 Functions in iGaming Affiliate Marketing Software that Will Boost Your Business 

In the wild world of iGaming, affiliates are the real MVPs. They hustle by promoting online gaming platforms, raking in commissions for every player they bring in. It is a dynamic and mutually beneficial collaboration.

affiliate area icon
1 Feb, 2024

The What, Where, Why, and How of Partner Programs

Partner programs are a much-discussed topic in the marketing world, but with good reason. They have the potential to be incredibly successful. Implementing a partner program can be a challenge, but it’s worth it. In this article, we’ll explore the pros and cons of partner programs, and whether they’re right for your business. As you read on, you’ll understand why and how partner programs can be so successful, and how to implement one in your own business.

pressing a button icon
1 Feb, 2024

How to Set Up a Partner Marketing Program

There’s no denying that marketing is expensive. It takes a lot of time, money, and planning to get a campaign off the ground. That’s why many brands are turning to partner marketing programs to achieve measurable results while also saving money.

Looking for an affiliate management
solution?

IREV provides top-level affiliate management and lead distribution platform to reach your revenue goals much faster!