What is a Conversion Rate?
Conversion rate is the percentage of visitors to your website that take action and complete the desired outcome. This can be signing up for your newsletter, buying a product, or clicking on a specific link. Any event that results in the desired action from users is known as a conversion event. Measuring conversion rate helps you optimize your website to improve user experience and increase sales.
The What, Where, Why, and How of Partner Programs
Partner programs are a much-discussed topic in the marketing world, but with good reason. They have the potential to be incredibly successful. Implementing a partner program can be a challenge, but it’s worth it. In this article, we’ll explore the pros and cons of partner programs, and whether they’re right for your business. As you read on, you’ll understand why and how partner programs can be so successful, and how to implement one in your own business.
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