What is an Earning Per Click?
Earnings per click (ePC) is the amount of money you can expect to receive from a single click on a paid search ad. It’s an important metric because it tells you how much return on investment you’ll get from your PPC ads. The ePC is calculated as the CTR multiplied by the average keyword bid and divided by the query volume.
Your Ultimate Guide to Affiliate Commissions
An affiliate commission is a percentage that affiliates earn when they drive traffic or sales to advertisers' products. Altogether at the end of the month, all commissions amount to a publisher’s salary. The average affiliate commission rate varies greatly depending on an affiliate vertical and a product type, but it is common for the commissions to vary between 5 and 30%.
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