What is PPL ( Pay-per-lead)?
A PPL (pay-per-lead) is when a business pays a fee for each new client that is acquired by their own efforts or the efforts of affiliate partners.
How Does Pay-per-lead Work?
There are many types of pay-per-lead programs, and it’s important to understand the variations, so you don’t end up paying more than you expected or end up with a poor experience. First, let’s look at the basic formula: The marketer pays the lead generation company X amount for every qualified lead that the company brings in. As you can see, there are a few things to note here. First, “Marketer” refers to you — the business owner. You’re paying for the leads, so you’re the one who chooses how much to spend. Second, a “lead generation company” is the business that actually brings in the leads. This could be an online marketing firm, direct mail company, or a call center, depending on the type of PPL program you choose. Third, “qualified lead” refers to a potential customer who meets your business’s criteria for a sale. As for the X amount, this is referred to as the “bid” or “payout.” The amount you pay for each lead will vary depending on the type of PPL program you choose.
Types of Marketing Partnerships: The Complete Guide
A strategic partnership between brands can be a great way to get your company’s name out there and drive sales. But with so many different types of partnerships available, understanding which one is right for you and your business might be confusing.
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