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What is White Hat SEO?

White hat SEO has long been the standard for anyone with a respectable reputation in the digital marketing world. However, with so many black hat schemes coming to light in recent years, it’s easy to see why some marketers might be confused about the ethics of this practice. 

In the world of search engine optimization (SEO), there are two types of strategies that marketers can use to increase the visibility of their website or blog: white hat and black hat. Both approaches can be effective, but they differ in their intent and implementation.

White hat SEO involves creating high-value content, working with keywords, executing backlink strategy, and conducting on-page optimization.

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