What is an Advertiser?

In more traditional terms, advertisers are defined as entities (companies or individuals) who are willing to pay for advertising space or time to present their products or services with the goal of selling them. In the context of affiliate marketing, advertisers are businesses with their own products that are willing to pay commission fees to third-party (affiliates) in order to have their products promoted on other media platforms and accounts. An advertiser can also be known as a merchant, brand, or retailer. In other words, any business or individual entity can turn into an advertiser if they want to promote their product through other parties. 

Advertisers pay affiliates upon the delivery of agreed actions to their website or other product pages. Today most advertisers prefer to pay for a final sale, but depending on the business objectives, advertisers can pay affiliates based on any other CPA events (Cost Per Acquisition):

-CPM  – cost per mile (one thousand impressions)

-CPC – cost per click

-CPI – cost per install

-CPL – cost per lead 

-CPS – cost per sale

– CPA – cost per action

-RevShare – Revenue Share

The remuneration model based on specific activities is one of the factors that make affiliate marketing so attractive. And it is also the reason why so many companies add affiliate marketing in their overall marketing strategy.