What is Affiliate Software?
Affiliate software is a program used to track and manage affiliate marketing programs. It’s known under several names, such as affiliate tracking software, affiliate management software, affiliate management platform, performance, or partner marketing platform.
You should be careful with affiliate tracking software, though, as some of them are limited only to publishers tracking. But there is also affiliate tracking software that includes program management; it depends o the provider. Thus, be sure you always check the product page description where companies showcase product features.
Features Your Affiliate Software Must Have
There are many different factors to consider when choosing which program will work best for your company, as well as which features you should look out for in potential new options. The market is saturated with different solutions, each with its own advantages and disadvantages. It can therefore be challenging to find the right tool that meets your needs and enables you to focus on the most important parts of your business.
Here are 10 must-have features for your affiliate software, so you don’t miss out on anything important:
- Customizable dashboards
- Data-rich analytics & drill-down reports
- Postback (S2S) & Pixel (C2S) tracking
- Partner portals
- Cap Management
- Granular targeting
- KPI Based automation
- Flexible payouts in multiple currencies
- Invoice management
The What, Where, Why, and How of Partner Programs
Partner programs are a much-discussed topic in the marketing world, but with good reason. They have the potential to be incredibly successful. Implementing a partner program can be a challenge, but it’s worth it. In this article, we’ll explore the pros and cons of partner programs, and whether they’re right for your business. As you read on, you’ll understand why and how partner programs can be so successful, and how to implement one in your own business.
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