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What is Affiliate Tracking?

Affiliate tracking is the automated process of monitoring clicks or other events coming from a website or blog and ensuring those clicks result in a sale. It’s also called click-through tracking, referral tracking, affiliate link tracking, or e-commerce tracking. Whatever it’s called, affiliate tracking is a way to measure how effective your affiliate programs are at driving sales and how much value they provide to you as an advertiser. 

How Does Affiliate Tracking Software Work?

When tracking an affiliate program on an affiliate network or a dedicated software, it logs the information associated with sales, leads, etc. For example, if an affiliate generates a $100 sale, the tracking software will log the sale, the affiliate’s name, the date and time of the sale, the payment method and payment amount, and so on. Affiliate tracking software can also log other types of lead capture, such as form submissions, webinar sign-ups, and so on. Generally, tracking software can log any data and information from your affiliate networks.

Tips For Choosing The Best Affiliate Tracking Software

– Competition

If you’re in a highly competitive niche, you may want to invest in affiliate tracking software with the most robust features. That way, you can stay ahead of the curve and make sure your affiliate program is one of the best. 

– Track All Data

While there are many affiliate tracking software options out there, you want to make sure that your software is capable of logging all data. You don’t want to lose out on data that could prove useful for future analysis. 

– Ongoing Support and Maintenance Fees

Affiliate tracking software can be pricey, but it’s an investment that will pay for itself many times over. Make sure you choose software that has a price point that’s right for your business.

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