Affiliate

What is an Affiliate?

What is an affiliate, and who can be one?

An affiliate is one who partners with other businesses to promote their products for a set commission. Affiliates usually own certain media or a considerable amount of traffic, which gives them an advantage and the possibility to drive sales to other products. To promote the company’s products or services, affiliates are given a unique tracking link.  If people click your link and purchase something, you receive a percentage of the sale or s flat rate as a commission, depending on the affiliate agreement with an advertiser.

Affiliates are also known as publishers. Recently with the shift from affiliate marketing to partner marketing, we can often find that affiliates are referred to as partners. Partnership marketing is a bigger field with several branches, but affiliate marketing is one of them.