What is an Affiliate?
What is an affiliate, and who can be one?
An affiliate is one who partners with other businesses to promote their products for a set commission. Affiliates usually own certain media or a considerable amount of traffic, which gives them an advantage and the possibility to drive sales to other products. To promote the company’s products or services, affiliates are given a unique tracking link. If people click your link and purchase something, you receive a percentage of the sale or s flat rate as a commission, depending on the affiliate agreement with an advertiser.
Affiliates are also known as publishers. Recently with the shift from affiliate marketing to partner marketing, we can often find that affiliates are referred to as partners. Partnership marketing is a bigger field with several branches, but affiliate marketing is one of them.
Your Ultimate Guide to Affiliate Commissions
An affiliate commission is a percentage that affiliates earn when they drive traffic or sales to advertisers' products. Altogether at the end of the month, all commissions amount to a publisher’s salary. The average affiliate commission rate varies greatly depending on an affiliate vertical and a product type, but it is common for the commissions to vary between 5 and 30%.
Types of Marketing Partnerships: The Complete Guide
A strategic partnership between brands can be a great way to get your company’s name out there and drive sales. But with so many different types of partnerships available, understanding which one is right for you and your business might be confusing.
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