What is CPA?
CPA, or Cost-per-action, is a metric used by businesses to measure the effectiveness of different marketing strategies. It measures how much money is spent on a particular marketing activity and its impact on sales. In other words, it’s an effective way to measure which advertising methods are most likely to encourage a user to take action and respond favorably. Knowing which activities work best lets you optimize your company’s marketing strategy accordingly.
Looking for an affiliate management
IREV provides top-level affiliate management and lead distribution platform to reach your revenue goals much faster!