What is CPC?
CPC, or Cost per click, is the amount you pay each time someone clicks on your advertisement. It’s a bid that you set for your advertising campaign, usually measured in cents. A high cost per click rate might seem like an expensive proposition, but it can be worth it if the keyword or phrase has high search demand and a low competition level. CPC also informs you of how much you’re willing to spend to get users to see your ads, which helps you stay within budget
Types of Marketing Partnerships: The Complete Guide
A strategic partnership between brands can be a great way to get your company’s name out there and drive sales. But with so many different types of partnerships available, understanding which one is right for you and your business might be confusing.
Your Ultimate Guide to Affiliate Commissions
An affiliate commission is a percentage that affiliates earn when they drive traffic or sales to advertisers' products. Altogether at the end of the month, all commissions amount to a publisher’s salary. The average affiliate commission rate varies greatly depending on an affiliate vertical and a product type, but it is common for the commissions to vary between 5 and 30%.
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