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What is a Demand-side Platform?

Demand-side platforms (DSPs) are intermediaries that manage digital advertising demand. They sit between advertisers and publishers, buying advertising inventory on publishers’ sites and reselling it to advertisers. A DSP helps advertisers manage their ad campaigns across a range of publishers’ websites, mobile apps, and other third-party sites. A DSP also optimizes the performance of its ads by using data from many different sources. 

With a DSP, you can find new advertising opportunities to reach your target audience and increase your ROI. Read on to learn more about what a demand-side platform is and how they work.

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