What is a Demand-side Platform?
Demand-side platforms (DSPs) are intermediaries that manage digital advertising demand. They sit between advertisers and publishers, buying advertising inventory on publishers’ sites and reselling it to advertisers. A DSP helps advertisers manage their ad campaigns across a range of publishers’ websites, mobile apps, and other third-party sites. A DSP also optimizes the performance of its ads by using data from many different sources.
With a DSP, you can find new advertising opportunities to reach your target audience and increase your ROI. Read on to learn more about what a demand-side platform is and how they work.
Types of Marketing Partnerships: The Complete Guide
A strategic partnership between brands can be a great way to get your company’s name out there and drive sales. But with so many different types of partnerships available, understanding which one is right for you and your business might be confusing.
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