What is a Double Opt-in?
When signing up for something, most people check the box labeled “Opt-in” to make sure they are not signed up automatically. However, there is another layer of opt-in that many marketers probably don’t even know about.
If you have ever subscribed to a newsletter or other service online, you may have noticed that before you can complete the signup process, you are asked for your email address one more time (double opt-in). This is an extra safeguard to ensure that your email address isn’t being used by someone who shouldn’t have it.
With double opt-in, users must confirm their subscription with a secondary response such as a special code sent via email or a link with a verification token.
The What, Where, Why, and How of Partner Programs
Partner programs are a much-discussed topic in the marketing world, but with good reason. They have the potential to be incredibly successful. Implementing a partner program can be a challenge, but it’s worth it. In this article, we’ll explore the pros and cons of partner programs, and whether they’re right for your business. As you read on, you’ll understand why and how partner programs can be so successful, and how to implement one in your own business.
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