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What is Dynamic Tracking?

Dynamic tracking is the process of monitoring performance and progress for marketing activities such as ad campaigns, analytics tags, keywords, etc. Dynamic tracking is also known as real-time tracking. It’s a method of collecting data in real-time from multiple sources that you can use to monitor performance and take action more quickly when something needs to be addressed. Dynamic tracking simplifies the process of monitoring performance across a variety of marketing and sales channels. It enables teams to identify where they should spend their time based on ROI, adjust their strategy based on the most profitable channels, and identify the weak spots in their operation so they can fix them and get more bang for their buck.

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1 Feb, 2024

How to Set Up a Partner Marketing Program

There’s no denying that marketing is expensive. It takes a lot of time, money, and planning to get a campaign off the ground. That’s why many brands are turning to partner marketing programs to achieve measurable results while also saving money.

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1 Feb, 2024

Your Ultimate Guide to Affiliate Commissions

An affiliate commission is a percentage that affiliates earn when they drive traffic or sales to advertisers' products. Altogether at the end of the month, all commissions amount to a publisher’s salary. The average affiliate commission rate varies greatly depending on an affiliate vertical and a product type, but it is common for the commissions to vary between 5 and 30%.

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1 Feb, 2024

The What, Where, Why, and How of Partner Programs

Partner programs are a much-discussed topic in the marketing world, but with good reason. They have the potential to be incredibly successful. Implementing a partner program can be a challenge, but it’s worth it. In this article, we’ll explore the pros and cons of partner programs, and whether they’re right for your business. As you read on, you’ll understand why and how partner programs can be so successful, and how to implement one in your own business.

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