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What is Keyword Research?

Keyword research is the process of finding relevant and useful keywords to target in your content. It’s a way of discovering which topics users most often search for online, so that you can produce content about those subjects.

It is also known as search engine optimization (SEO) keyword research or keyword analysis. Keyword research helps your website rank higher in search results by using words and phrases that target specific users. These words are called keywords because they are the key to helping you reach potential visitors who are searching for information on your site. 

Knowing which keywords to use on your website and in your blog posts can be tricky. In this blog post, we will walk you through what keyword research is, what its benefits are, why it’s important to consider when creating content and how you can do it more effectively.

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