What is Niche Marketing?

Niche marketing is a type of marketing that focuses on marketing to a specific target audience. It is also known as target market marketing, segmented marketing, or niche targeting. With niche marketing, you can make your marketing campaign more effective by choosing a smaller group of people who share common interests and are likely to be interested in the product or service you are offering. The process of niche marketing requires you first to identify your target audience, then choose a specific segment so you can focus your efforts and avoid wasting time and money on people who aren’t interested in what you have to offer.