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What is a PPC (pay-per-click)?

PPC, or paid search, is an online advertising model where advertisers pay a certain amount each time their advertisement is clicked. In other words, it is a form of advertising where businesses are charged each time someone clicks on an ad. PPC advertising is one of the most common ways of driving traffic to websites, apps, and social media channels. It’s also a very cost-effective way of generating leads and sales, especially compared to other paid advertising channels like radio, print, and TV. With PPC, you only pay for the traffic that you receive, so it’s a great option for businesses with a limited marketing budget. There are plenty of different types of PPC advertisements you can choose from, including text ads, video ads, and even social media posts. Each type of ad has its own unique advantages, so it’s important to choose the right campaign type for your business.

Pay-per-click advertising benefits

PPC is a cost-effective way of generating new leads and sales for your business. But it’s not just that – there are many other benefits to using PPC advertising: 

Flexibility: Unlike other forms of advertising, like TV and radio commercials, you can scale up or down your spending whenever you want. You also have complete control over which ads your business appears on. 

Targeted audience: PPC campaigns let you be very selective about the audience that sees your ads. You can narrow your audience by selecting the appropriate keywords and audiences. This helps you make the most of your ad budget. 

Trackability: Since you only pay for clicks, you know exactly how much your advertising is costing you. You can also track how many clicks your ads receive and how many sales they generate. 

Short campaign duration: Unlike other forms of advertising like newspaper or radio advertisements, PPC ads only run for 30 days. At the end of that time, you can pause your campaign, create a new one or end it altogether. 

Flexible campaign management: PPC campaign management is easy. You can create new ads and pause old ones whenever you want. Plus, you can set up your ads to run automatically to save time.

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