What is a Supply-side Platform?
A supply-side platform (or SSP) is an AdTech platform that helps publishers and webmasters manage, sell, automate, and optimize their ad inventory on web and mobile sites. By utilizing an SSP, publishers may display video and native advertisements to their visitors and monetize their websites and applications.
Your Ultimate Guide to Affiliate Commissions
An affiliate commission is a percentage that affiliates earn when they drive traffic or sales to advertisers' products. Altogether at the end of the month, all commissions amount to a publisher’s salary. The average affiliate commission rate varies greatly depending on an affiliate vertical and a product type, but it is common for the commissions to vary between 5 and 30%.
The What, Where, Why, and How of Partner Programs
Partner programs are a much-discussed topic in the marketing world, but with good reason. They have the potential to be incredibly successful. Implementing a partner program can be a challenge, but it’s worth it. In this article, we’ll explore the pros and cons of partner programs, and whether they’re right for your business. As you read on, you’ll understand why and how partner programs can be so successful, and how to implement one in your own business.
How to Set Up a Partner Marketing Program
There’s no denying that marketing is expensive. It takes a lot of time, money, and planning to get a campaign off the ground. That’s why many brands are turning to partner marketing programs to achieve measurable results while also saving money.
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