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IREV blog

Latest IREV news and actual articles from partner marketing sphere

Top stories you shouldn’t miss

Lead Freshness

19 SEPTEMBER 2026

Lead Freshness and Lead Aging: How Delivery Time Affects Conversion and Lead Value

Custom Tracking Domains

18 SEPTEMBER 2026

Custom Tracking Domains in Affiliate Marketing: Setup, Benefits and Common Issues

How to Sell Unsold

17 SEPTEMBER 2026

How to Sell Unsold Leads: Lead Recycling, Re-Routing and Fallback Strategies

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How to Measure Incrementality

How to Measure Incrementality in Affiliate Marketing: Holdout Tests, Geo Tests and MMM for Real Growth

How to Detect Low-Quality Leads

How to Detect Low-Quality Leads Before They Hit Sales: Real-Time Scoring for Affiliate Traffic

How to Connect Affiliate Platforms

How to Connect Affiliate Platforms with CRM and Revenue Ops: HubSpot, Salesforce and Offline Conversions

Best Affiliate Marketing

Best Affiliate Marketing Software for SaaS in 2026: Top Platforms Compared

Affiliate Program Economics

Affiliate Program Economics: How to Calculate CAC, LTV and Payback Period

Affiliate Partner Types

Affiliate Partner Types: Media Buyers, Content Sites, Influencers, Communities

Affiliate Marketing Traffic Sources in 2026

Affiliate Marketing Traffic Sources in 2026: SEO, TikTok, Communities & AI Discovery

Affiliate vs Influencer

Affiliate vs Influencer Marketing for SaaS & iGaming: CAC, ROI and Attribution Compared

Affiliate Program Reporting

Affiliate Program Reporting: Metrics Every Affiliate Manager Should Track Weekly

Affiliate Marketing Statistics

Affiliate Marketing Statistics 2026: Industry Size, Growth, and Benchmarks

Affiliate Program Payouts

Affiliate Program Payouts: How Payments Work at Scale

Scaling SaaS Affiliate

Scaling SaaS Affiliate Programs: Architecture, Tools and Partner Types

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