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The Role of Data and Analytics in iGaming Affiliate Success

Data is not just about numbers—it’s about understanding user behavior, optimizing traffic flows, and ensuring measurable ROI. In affiliate programs where every click and deposit count, a structured data strategy empowers stakeholders to identify trends, eliminate inefficiencies, and scale campaigns with precision.

How to Track Affiliate Traffic and Conversions in the iGaming Industry

Accurate affiliate tracking directly impacts commission payments, campaign optimization, and regulatory reporting. Given the complex tech stacks, multi-brand operations, and geo-specific restrictions in iGaming, proper tracking is both more challenging and more essential than in traditional verticals. This article explores how to structure affiliate tracking in a way that supports transparency, scale, and growth.

Top Features to Look for in Lead Distribution Platforms

With countless tools available, understanding which features truly matter can help businesses avoid costly limitations and ensure scalable success. This article outlines the most important features to prioritize and how they impact your lead generation and sales infrastructure.

What Is Lead Distribution Software and Why Do You Need It?

Designed to automate and optimize the process of lead delivery, this technology eliminates inefficiencies and ensures each lead reaches the right destination at the right time. Whether you're operating in finance, real estate, SaaS, or lead generation, streamlining how leads are routed can directly impact your conversion rates and bottom line.

Affiliate Fraud: Detection, Prevention, and Tools to Stay Safe

As affiliate ecosystems grow more complex, so do the tactics used by fraudulent actors. To ensure program sustainability, advertisers must implement rigorous fraud detection protocols, preventative strategies, and use specialized software. This article outlines how affiliate fraud works, how to detect and prevent it, and which tools are most effective in safeguarding your performance marketing operations.

How to Set Up a High-Converting Affiliate Funnel

The key to success lies in creating a funnel that aligns with the target audience's intent and behavior. It must deliver value at every stage, supported by optimized content, automated follow-ups, and strategic call-to-actions. This article breaks down the components, processes, and tools needed to build an affiliate funnel that converts consistently.

The Future of Performance Marketing: AI, Automation, and Attribution

The future of performance marketing will be defined by precision, real-time adaptation, and smarter use of first-party data. This article examines how AI, marketing automation, and modern attribution frameworks are reshaping performance-based strategies—and what marketers must do to adapt.

Affiliate Marketing KPIs: How to Track and Improve Performance

Affiliate marketing KPIs allow program managers to evaluate partner performance, track campaign efficiency, and allocate resources where they yield the highest return. Without precise KPI tracking, affiliate initiatives risk becoming inefficient, opaque, or misaligned with business goals. This article outlines the essential KPIs, methods to track them accurately, and proven strategies to improve results.

What Is Affiliate Marketing Software and How Does It Work?

To meet this demand, specialized solutions known as affiliate marketing software have become essential. These platforms automate the administration of affiliate programs, offering advanced tools for tracking, analysis, and fraud prevention. This article explores what affiliate marketing software is, how it works, and why it's a critical component of successful affiliate programs.

Online Gambling Affiliate Marketing: 10 Key Facts to Know in 2025

This guide presents ten essential facts every affiliate marketer should know to remain competitive in the iGaming space. These insights span monetization models, compliance requirements, technological integration, and user acquisition strategies. Whether you're a seasoned operator or entering the market, this information can help optimize your affiliate strategy for maximum results.

15 Free & Affordable Affiliate Tracking Software Worth Using

While enterprise-grade tools can be cost-prohibitive for startups and small businesses, the market now offers a growing range of free and affordable solutions. These tools deliver key functionality such as real-time analytics, conversion tracking, fraud prevention, and payout automation—without the heavy price tag. This article presents a curated list of 15 affiliate tracking platforms that offer a cost-efficient entry point into performance marketing, making it an excellent example of affiliate tracking tool.

Comparison of the Top 15 Affiliate Software Solutions for the iGaming Industry

This article evaluates 15 top-tier affiliate platforms, offering insights into their architecture, feature sets, and pricing transparency. The goal is to guide iGaming operators—whether startups or established brands—toward data-driven decisions. Tools such as a casino affiliate software or gambling affiliate marketing software can provide the performance analytics operators need.

Affiliate Management: How to Manage Partners and Affiliate Programs Like a Pro

An affiliate program is a structured marketing arrangement in which businesses reward external partners—affiliates—for generating leads, traffic, or sales. Each affiliate receives a unique tracking link to promote the company’s product or service. When conversions are made through these links, the affiliate earns a commission, typically based on CPA (Cost Per Acquisition), CPS (Cost Per Sale), or hybrid payment models.

Best B2B Customer Acquisition Strategies in 2025 – The Full Guide

The B2B customer acquisition landscape is undergoing significant changes in 2025. As decision-making processes grow more complex and digital channels evolve, businesses must adapt their strategies to remain competitive. Buyers are more informed, expect personalized experiences, and increasingly prefer remote or digital-first interactions.

Does Affiliate Marketing Work for B2B? Enterprise Companies Winning with This Channel

B2B affiliate marketing is a performance-based strategy in which businesses partner with external publishers, influencers, or thought leaders to drive qualified leads and sales. Unlike B2C, where affiliates focus on consumer traffic and immediate purchases, B2B affiliates promote services or solutions aimed at other businesses—often involving longer sales cycles and higher-value transactions.

How to Create Affiliate Links: The Complete Guide for Publishers

An affiliate link is a unique URL assigned to an affiliate that directs traffic to a merchant’s product or landing page. These links track user activity such as clicks, conversions, and sales through embedded parameters or cookies.

How to Find Competitors’ Affiliates Effectively with 9 Easy Ways

In the increasingly competitive world of affiliate marketing, knowing who promotes your competitors can offer a decisive edge. Understanding which affiliates are driving traffic and conversions for rival brands enables you to reverse-engineer their success and identify high-potential partnership opportunities.

iGaming Regulations Across the EU – A Complete Guide in 2025

The iGaming sector across the European Union has evolved significantly in recent years. In 2025, operators and affiliates must navigate an increasingly complex regulatory landscape shaped by national frameworks, EU-level directives, and emerging technologies.

What Is iGaming Affiliate Marketing?

The iGaming industry has experienced rapid global growth, driven by technological innovation and shifting consumer behavior. As this market expands, affiliate marketing has emerged as a critical channel for operators to attract new players and boost retention.

Why Is Showing Up At Affiliate Events Is Life Fuel. For You And Your Business

Affiliate marketing can be an effective way to drive traffic and increase sales, but only when it’s done correctly. As a matter of fact, there are many benefits for your business from partnering with affiliates. If you’re thinking about creating an affiliate program for your business, check out these tips on how to do it responsibly and ethically.

How to Set Up a Partner Marketing Program

SiGMA Awards 2024: East Europe’s Top Digital Affiliate Achievements

BEST MARKETING SOLUTION PROVIDER 2024 SiGMA award

Affiliate Onboarding: Complete Guide to Setting Up Your Program

Exploring new software is equally exciting and challenging. How to avoid that and make the sail as smooth as possible?

Is Affiliate Marketing Legal?

Affiliate marketing has become as common as billboard advertising. It’s a staple diet in the digital landscape, offering individuals and businesses opportunities to generate income through online referrals and partnerships. However, amidst this wave, questions about its legality have arisen. Is affiliate marketing legal?

Top iGaming Software & Casino Affiliate Marketing Tools to Grow Your Business

In the wild world of iGaming, affiliates are the real MVPs. They hustle by promoting online gaming platforms, raking in commissions for every player they bring in. It is a dynamic and mutually beneficial collaboration.

The What, Where, Why, and How of Partner Programs

Partner programs are a much-discussed topic in the marketing world, but with good reason. They have the potential to be incredibly successful. Implementing a partner program can be a challenge, but it’s worth it. In this article, we’ll explore the pros and cons of partner programs, and whether they’re right for your business. As you read on, you’ll understand why and how partner programs can be so successful, and how to implement one in your own business.

Types of Marketing Partnerships: How to Build Strategic Brand Alliances

A strategic partnership between brands can be a great way to get your company’s name out there and drive sales. But with so many different types of partnerships available, understanding which one is right for you and your business might be confusing.

Your Ultimate Guide to Affiliate Commissions

An affiliate commission is a percentage that affiliates earn when they drive traffic or sales to advertisers' products. Altogether at the end of the month, all commissions amount to a publisher’s salary. The average affiliate commission rate varies greatly depending on an affiliate vertical and a product type, but it is common for the commissions to vary between 5 and 30%.

Top Affiliate Marketing Niches with High Profit Potential

This article is all about the most popular industries in affiliate marketing and why they are so popular both among advertisers and publishers.

Best Affiliate Marketing Community & Forum Picks for Every Marketer

Whether you are looking for something lighthearted or something more serious and analytical, there are plenty of online forums where you can find exactly what you need while also making new connections that could prove beneficial later on.

5 Safety Tips Before Finding Affiliates

Affiliate marketing can be an effective way to drive traffic and increase sales, but only when it’s done correctly. As a matter of fact, there are many benefits for your business from partnering with affiliates. If you’re thinking about creating an affiliate program for your business, check out these tips on how to do it responsibly and ethically.

How To Recruit Affiliates For Your Online Business

Whether you are launching your first business or expanding an existing company, affiliate marketing is a great way to grow your customer base. But first, you needed affiliates that would drive hundreds of sales.

How Much Can You Realistically Make with Affiliate Marketing

Here is everything you need to know about how much you can earn with affiliate marketing.