Our Blog
Top stories you shouldn’t miss!
Affiliate Agreement Guide: Terms, Templates & Compliance for Your Program
When it comes to affiliate marketing, the primary concern of businesses is how they can protect their brand while developing a mutually beneficial relationship with affiliates. To achieve this, you need to create an affiliate program agreement that clearly details the terms and conditions for your partners.
Affiliate Publishers: How to Find, Evaluate & Work with the Right Partners
When it comes to selecting a publisher, there are several things you need to take into consideration before signing on the dotted line. Here are some things to keep in mind when evaluating potential publishers.
What Is CPA Marketing? Complete Beginner’s Guide to CPA Affiliate Success
What is CPA marketing? Is it worth investing in? These and many others are all valid questions, and we get them answered here.
Best B2B Customer Acquisition Strategies in 2025 – The Full Guide
The B2B customer acquisition landscape is undergoing significant changes in 2025. As decision-making processes grow more complex and digital channels evolve, businesses must adapt their strategies to remain competitive. Buyers are more informed, expect personalized experiences, and increasingly prefer remote or digital-first interactions.
Does Affiliate Marketing Work for B2B? Enterprise Companies Winning with This Channel
B2B affiliate marketing is a performance-based strategy in which businesses partner with external publishers, influencers, or thought leaders to drive qualified leads and sales. Unlike B2C, where affiliates focus on consumer traffic and immediate purchases, B2B affiliates promote services or solutions aimed at other businesses—often involving longer sales cycles and higher-value transactions.
How to Create Affiliate Links: The Complete Guide for Publishers
An affiliate link is a unique URL assigned to an affiliate that directs traffic to a merchant’s product or landing page. These links track user activity such as clicks, conversions, and sales through embedded parameters or cookies.
How to Find Competitors’ Affiliates Effectively with 9 Easy Ways
In the increasingly competitive world of affiliate marketing, knowing who promotes your competitors can offer a decisive edge. Understanding which affiliates are driving traffic and conversions for rival brands enables you to reverse-engineer their success and identify high-potential partnership opportunities.
iGaming Regulations Across the EU – A Complete Guide in 2025
The iGaming sector across the European Union has evolved significantly in recent years. In 2025, operators and affiliates must navigate an increasingly complex regulatory landscape shaped by national frameworks, EU-level directives, and emerging technologies.
What Is iGaming Affiliate Marketing?
The iGaming industry has experienced rapid global growth, driven by technological innovation and shifting consumer behavior. As this market expands, affiliate marketing has emerged as a critical channel for operators to attract new players and boost retention.
Why Is Showing Up At Affiliate Events Is Life Fuel. For You And Your Business
Affiliate marketing can be an effective way to drive traffic and increase sales, but only when it’s done correctly. As a matter of fact, there are many benefits for your business from partnering with affiliates. If you’re thinking about creating an affiliate program for your business, check out these tips on how to do it responsibly and ethically.
How to Set Up a Partner Marketing Program
SiGMA Awards 2024: East Europe’s Top Digital Affiliate Achievements
BEST MARKETING SOLUTION PROVIDER 2024 SiGMA award
Affiliate Onboarding: Complete Guide to Setting Up Your Program
Exploring new software is equally exciting and challenging. How to avoid that and make the sail as smooth as possible?
Is Affiliate Marketing Legal?
Affiliate marketing has become as common as billboard advertising. It’s a staple diet in the digital landscape, offering individuals and businesses opportunities to generate income through online referrals and partnerships. However, amidst this wave, questions about its legality have arisen. Is affiliate marketing legal?
Top iGaming Software & Casino Affiliate Marketing Tools to Grow Your Business
In the wild world of iGaming, affiliates are the real MVPs. They hustle by promoting online gaming platforms, raking in commissions for every player they bring in. It is a dynamic and mutually beneficial collaboration.
The What, Where, Why, and How of Partner Programs
Partner programs are a much-discussed topic in the marketing world, but with good reason. They have the potential to be incredibly successful. Implementing a partner program can be a challenge, but it’s worth it. In this article, we’ll explore the pros and cons of partner programs, and whether they’re right for your business. As you read on, you’ll understand why and how partner programs can be so successful, and how to implement one in your own business.
Types of Marketing Partnerships: How to Build Strategic Brand Alliances
A strategic partnership between brands can be a great way to get your company’s name out there and drive sales. But with so many different types of partnerships available, understanding which one is right for you and your business might be confusing.
Your Ultimate Guide to Affiliate Commissions
An affiliate commission is a percentage that affiliates earn when they drive traffic or sales to advertisers' products. Altogether at the end of the month, all commissions amount to a publisher’s salary. The average affiliate commission rate varies greatly depending on an affiliate vertical and a product type, but it is common for the commissions to vary between 5 and 30%.
Top Affiliate Marketing Niches with High Profit Potential
This article is all about the most popular industries in affiliate marketing and why they are so popular both among advertisers and publishers.
Best Affiliate Marketing Community & Forum Picks for Every Marketer
Whether you are looking for something lighthearted or something more serious and analytical, there are plenty of online forums where you can find exactly what you need while also making new connections that could prove beneficial later on.
5 Safety Tips Before Finding Affiliates
Affiliate marketing can be an effective way to drive traffic and increase sales, but only when it’s done correctly. As a matter of fact, there are many benefits for your business from partnering with affiliates. If you’re thinking about creating an affiliate program for your business, check out these tips on how to do it responsibly and ethically.
How To Recruit Affiliates For Your Online Business
Whether you are launching your first business or expanding an existing company, affiliate marketing is a great way to grow your customer base. But first, you needed affiliates that would drive hundreds of sales.
How Much Can You Realistically Make with Affiliate Marketing
Here is everything you need to know about how much you can earn with affiliate marketing.
